Role Research, Idea Development, Art working, and animation.
This project was to create a festival concept and then a develop a cohesive brand language that would market and build the festival image.
Research as always is the starting point, but for this project, I focussed a lot of the target audience and how the brand can effectively talk to them to give them what they want.
The outcome began from the word shift (the name of the festival), and the shift key as this links the technology theme of the festival and the brand together correctly.
The solution became the pattern that came from the idea of a circuit board and the line style connected it all, this pattern as you can see on the right built the language that can be used everywhere.