Fika Tea Company
Role Research, Strategy, Creative Direction and Art working
A Herbal tea start-up that is looking to bring eastern style tea to the western world.
Research for this project was more about looking at the marketing and finding gaps that Fika can position them sleeves too.
In the initial brief, the market was a middle-aged stay at home mom, but after completing research and looking for gaps in the market, it was found that young professionals were the way to go and the client agreed.
The outcome for this project was based on the busy lives the young professionals live and taking the tea culture to set back and look after them selves. This thinking has been reflected in the brand with the uses of the calming lines and elegant type to built a visual 'ahhhh' feeling